Xiaomi is high quality chinese phone in 2014, an increase of over 135% from 2013, and sold over 61m handsets. Xiaomi hopes to sell over 100m smartphones in 2015.

Xiaomi started 4-5 years ago as a smartphone maker but it has been busy expanding to other electronic products. In a way, Xiaomi is transforming its product lineup to resemble more of a Samsung or Sony. Apart from smartphones, Xiaomi sells MiTV smart TV’s, MiPad tablet computers, MiPower Bank mobile power banks, MiWiFi internet routers, MiBox set top boxes, Mi Band activity trackers and a recently announced air purifier.

Xiaomi sells high specification smartphones at slightly above cost and sell its handsets exclusively through its own websites to keep prices down. Xiaomi does not advertise and relies on social media, the internet and word of mouth to create a huge buzz for its products and product launches.

Xiaomi is an example of a young smartphone company that found a niche in China offering high spec handsets online at low to medium prices. By creating a visible brand instead of being a nameless faceless generic brand, Xiaomi has been able to develop into an electronics company similar to a smaller version of Samsung or Sony. Xiaomi’s management are obviously very ambitious but their expansion into other Asian developing countries could be tempered by slightly more strict patent and intellectual property laws, which is probably the main reason why they have not expanded to Western developed countries yet.

Have you ever heard of Xiaomi? Do you consider buying products of Xiaomi?

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